Waiting to market your book? Here's what it could cost.

you'll pay either way.

Howdy folks,

A few months ago, I signed up to finally get the name Smokin’ Hot Books trademarked.

I got an amazing sales email from Berkley Sweetapple Law, breaking down the cost of what it costs to trademark vs. the cost of not trademarking.

She compared the small upfront cost to trademarking vs. the large upfront cost later down the road of rebranding, renaming, lawsuits, and ugly courtroom drama.

Folks, she convinced me.

I was so inspired by this…

That I thought…

What is the true cost of not marketing your business book?

My mentors, The Salesgirls, often cite that the cost of not doing something is the money you’re not making from procrastinating.

But what does that really mean to you?

Let’s talk about what waiting can cost you.

If you’ve ever thought…

• “I’ll market my book later.”

• “I’m just getting started.”

• “I need to make more money first.”

You’re not alone.

A lot of my clients started there.

But here’s the truth no one likes to talk about:

Marketing your book yourself is more expensive than marketing your book with an experienced expert.

I think of some recent workshop attendees, who spent the money and time to create several books, only to not know what they were doing and fail to gain traction with their book sales.

(And they tried everything, from making Youtube videos to crazy marketing stunts.)

These marketing experiments cost time and money.

You know what is also expensive?

The money you’re not making from speaking engagements and high-ticket clients right now.

Let’s break it down…

My friend Nika wanted to publish her book 15 years ago, but she stopped because the price of a coach was $30,000.

That was 15 years ago.

It took her 15 years to finally say yes to herself.

But if she had decided to bet on herself 15 years ago…

Conservatively, she could have been making $1,000/month from her book.

Over the course of 15 years, she could have made $180,000 from just book sales alone.

But she didn’t.

She also charges $10,000 per speaking engagement now.

If she had started 15 years ago, can you imagine how many $10k engagements she could have had by now?

Not to mention the business and client growth that occurs from a well-strategized, well-executed launch.

My mentor and colleague Jessica Zweig doubled her business in 12 months from her book launch.

Assuming you have a $300k/year business…

In the next 12 months, after consistent, persistent effort using a proven strategy, your business could be a $600k/year business.

And in 15 years…

That’s $9M you leave on the table.

(Group coaching at Smokin’ Hot Books starts at just $2500.)

Now, there is no guarantee you’ll make that much money, or that your business will grow that much.

It depends a lot on you, your skill level, and your persistence.

But what I can tell you is that you’ll pay either way:

• In either time.

• Or dollars.

Here’s how to make 5X ROI from your book:

After investing nearly $20,000 in book marketing education and strategy to accelerate my learning curve since I started publishing books online in 2020,

I’ve been able to bring in over $120,000 over the past 4 years from book sales.

That’s a 500% ROI over 5 years.

Imagine if a fraction of those readers went on to became your 4-and-5 figure high-ticket clients.

What’s your time worth?

In 15 years, will you look back and wish you had started earlier?

We know that when you’re just getting started, it can feel hard to invest in expertise.

The best time to plant a tree?

20 years ago.

The 2nd best time to plant a tree?

Today.

To your success,

Renee